Clinical communication teams play a strategic role by establishing relationships with investigators, key opinion leaders, and patients.
When you’re building a pharmaceutical sales strategy, the customer-facing promotional sales team is only part of the communication solution. Supplementing your sales teams with a strong non-promotional communication plan, also known as the clinical communication strategy, addresses two important challenges. The first is to establish relationships with investigators, specialists, and key opinion leaders by supplying them with in-depth scientific information, including discussion of mechanisms of action, side effect profiles, and clinical study data. The second is to educate and support patients in an effort to improve their health outcomes.
PDI brings experienced clinical communication teams to your brand strategy.
PDI has built an established force of clinical communication specialists who can meet both the need for a scientific dialogue with key healthcare providers, and for patient and caregiver education. These professionals don’t directly engage in sales, instead they augment your strategy by engaging with key stakeholders on their own terms. Our clinical teams are staffed with credentialed healthcare professionals, including: PharmDs, PhDs, RPhs, MDs, and RNs.
Two of the most common clinical communication roles are medical science liaisons (MSLs) and clinical health educators (CHEs). Like all other PDI teams, our clinical teams can also be deployed through our dedicated healthcare contact center.
MSLs engage key stakeholders in the medical community. Their responsibilities include:
- Building relationships with key opinion leaders (KOLs)
- Supporting clinical investigators during Phase III clinical studies
- Conducting a scientifically based dialogue with KOLs in preparation for a drug launch
CHEs work to improve patient health outcomes. Their responsibilities include:
- Educating healthcare providers, patients, and caregivers
- Promoting adherence to and retention in treatment programs
- Participating in Risk Evaluation and Mitigation Strategy (REMS) strategies